Mature, Independent, Female Mystery ReadersAnn Hillesland (fellow writer in my critique group) forwarded a link to the results of this Harris Interactive poll about U.S. reading habits. The article describing the results is headlined, "Over One-Third of Americans Read More Than Ten Books in Typical Year," but I thought the most interesting tidbit is that Independent voters are more likely to read books than Republicans or Democrats.
And, if you were doing a sort of vin diagram of the ideal reader you should target as an author, it appears you want to try to write books that appeal to mature, Independent, female mystery readers.
Turns out I've got the perfect book for that crowd: Runoff! ;-)