How to Launch a BookIn the video below, Dennis Cass describes how to launch a book in a Web 2.0 world.
Money quote: "YouTube, of course. You know, that's the dream, right? Twenty years ago when I wanted to become a writer, a big part of it was being able to put little videos on the Internet. I mean, that's it. That's why we do this."
I'm ashamed to say I've done everything he mentions but the Twitter part, and even I can't force myself to do that.
Hat tip to Ann Hillesland of my writers group.